Lee-Anne Carter

Lee-Anne Carter is a Creative Director, Brand Strategist and Storyteller with over 30+ years of international experience working at the intersection of brand, culture, consumer insight and business strategy. Her career spans global media, luxury, lifestyle and creative consulting. She spent nearly a decade at Swarovski as Head of Global Trend Intelligence, Marketing and Communications, where she led global future insights across fashion, beauty, wellness, interiors and accessories. In this role, she worked closely with senior leadership on brand positioning, product and content strategy, consumer intelligence, and long-term opportunity mapping, translating cultural and market signals into actionable business decisions. Before Swarovski, Lee-Anne held senior creative roles at Pacific Magazines in Australia and began her career as a Senior Copywriter at the BBC in London, building a strong foundation in editorial excellence, storytelling, and brand communication. Today, she works independently as a Creative Director and Brand Strategist, partnering with brands and leadership teams that want to stay relevant in fast-moving markets. Her work takes a holistic, 360-degree approach—combining consumer insight, trend intelligence, brand strategy and creative direction to support growth, differentiation and strategic clarity. Lee-Anne is known for her ability to identify meaningful future trends, cut through noise, and translate insight into clear strategic choices. She supports organizations with brand positioning, tone of voice, brand systems, creative direction, and strategic storytelling, always grounding creativity in commercial and organizational realities.