Heloisa Moura
Service Design & Circular Innovation
About Heloisa Moura
Heloisa Moura, PhD, helps organizations design the future in a way that is human-centered, purpose-driven, and built for real-world delivery. With 15+ years of global leadership across technology, finance, education, healthcare, and retail, she supports teams in navigating complexity and turning strategy into outcomes that stick.
Her work sits at the intersection of research, service design, innovation strategy, and circular/regenerative thinking—combining rigorous discovery with clear decision-making and execution. She has held executive and senior roles spanning innovation, UX, research, design operations, product, and sustainability, and is known for building high-performing teams that deliver strong results even with constrained resources.
Academically, Heloisa brings a rare depth: a PhD in Design Strategy (Illinois Institute of Technology), postdoctoral research in Computer Science, and an MBA—grounding her leadership in both evidence and business impact. She is also an entrepreneur and mentor, supporting startups and accelerators focused on sustainable futures, and teaches service design and UX research at the postgraduate level. Fluent in English and Portuguese and active internationally, she partners with leaders who want practical progress—and measurable, trustworthy impact.
Her work sits at the intersection of research, service design, innovation strategy, and circular/regenerative thinking—combining rigorous discovery with clear decision-making and execution. She has held executive and senior roles spanning innovation, UX, research, design operations, product, and sustainability, and is known for building high-performing teams that deliver strong results even with constrained resources.
Academically, Heloisa brings a rare depth: a PhD in Design Strategy (Illinois Institute of Technology), postdoctoral research in Computer Science, and an MBA—grounding her leadership in both evidence and business impact. She is also an entrepreneur and mentor, supporting startups and accelerators focused on sustainable futures, and teaches service design and UX research at the postgraduate level. Fluent in English and Portuguese and active internationally, she partners with leaders who want practical progress—and measurable, trustworthy impact.